The Upside of Irrationality: The Unexpected Benefits of Defying Logic is a book published in by behavioral economist Dan Ariely. This is Ariely’s second. Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways. This enhanced e-book of The Upside of Irrationality contains more than 50 minutes of video. Each chapter includes a video summary from the author as he explo.

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Ariely has suffered horribly in life and he uses his experiences of unspeakable pain as a way to explain some of the ideas necessary in this book. The material in the earlier book was fascinating because most of the results were surprising — counterintuitive or non-obvious — but the experimental work was strong enough to be persuasive. Jul 19, Maksim rated it really liked it. It is written in a conversational style.

He models the human decision making process and in particular the irrational decisions that we all make every day. In his groundbreaking book Predictably Irrationalsocial scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions.

The experiments detailed in this book are a bit more obvious. As ratiohality reviewers have already mentioned, some of the experiments in this book are rather questionable.

Jul 08, Jamie rated it it was amazing. Also, after adn the chapter, I was still left perplexed as to where in the chapter or in the experiments sentimental attachment was specifically ruled out.


Creative ways customer seek revenge, for example, a viral video about a hotel’s bad rationaliity. Why you may love this book: In so doing, companies run the risk of taking away employees’ sense of the big picture, purpose, and sense of completion.

People tend to connect best when they’re sharing experiences rather than just talking about themselves. Best as I can tell, he’s a social psychologist. It changes us and the way we evaluate that raionality. Ariely first discusses a counter-intuitive finding which I discovered through Dan Gilbert’s Stumbling On Happiness that people adapt much more effectively to circumstances than they’d expect.


Ariely’s goal is twofold: Instead,people get more productive by feeling autonomous and finding their work meaningful. Throughout the 11 chapters of the book, various p Ariely writes about behavioral economics: Humans seek meaning – meaning is what matters and is the link that holds most of Behavioural Economics together.

He “proves” that by offering three different winning prices a small, medium and large bonuses to random people to play various games.

How can confusing directions actually arjely us? I am concerned that we will learn nothing from the Global Financial Crisis.

Lists with This Book. Dan goes further to explain how the irrational side could be harnessed for the benefit of companies, society and at a personal level. Dan Ariely,a great teacher,writer and,above all,a leading figure in the fields of social science and behavioral economics,proves once again to be da man!


These are endlessly fascinating experiments that tell us fundamental truths about being humans. Refresh and try again. A continuation of his previous book, except this time the focus is on how being irrational can be a good thing. His new book, The Upside of Irrationality, flips that coin onto its other side and looks at hour our penchant for irrational decision-making can actually benefit us and make us better off.

This only applies to cognitive tasks, and not to, for instance, laying brick, where the bigger the bonuses the harder rationalitt work.

The Upside of Irrationality – Wikipedia

How much bonus should be paid to employees performing physical work and mental work? This gives the book an aura of authenticity, because it describes research in the first person. Part 1- The unexpected way we defy logic at work and Part 2- The unexpected way we defy logic at home. Rational Economics confounds freedom with choice and ignores emotion dab. But we all like to find some meaning in the work.